Upholding the highest standards of Marketing Research in the Philippines

MORES' 1st General Membership Meeting

We are excited to invite you to MORES' 1st General Membership Meeting (GMM) on March 24, 2025 (Monday), from 2:00-4:00 P.M. via Zoom on the Pulse of the Philippines 2025.

Registration is FREE for all current MORES members. Non-members are welcome to join for a minimal fee of Php 500.00.

Register now: https://forms.gle/KsYtLvvNvqreUsPW6

For any questions or assistance, feel free to reach us via email at secretariat.mores@gmail.com or call us at 09451089627.

We look forward to seeing you at our 1st GMM!

Induction of 2025 MORES Board of Directors

Congratulations to our new set of Officers!

We are excited to introduce the 2025 Board of Directors and Committee Heads of the Marketing and Opinion Research Society of the Philippines (MORES).

The 2025 Board of Directors were officially inducted on January 28, 2025 by MORES’ former president and honorary member, Ms. Evelyn V. Aguilar.

With the leadership of our newly inducted Board of Directors, we look forward to your continued support and active participation in our upcoming events and training sessions.



Thank you and here’s to a successful year ahead for all of us!

The President's Report | December 2024

As we conclude 2024, MORES Philippines would like to express its gratitude for the unwavering support of everyone to the activities and programs of the organization. 2025 would be another exciting year for us to unite and contribute more for the advancement of the MR industry. We truly believe that when we collaborate successfully, a lot of wonderful and meaningful things can be achieved.



To share with you the highlights of what happened in 2024 in the PH Market Context, State of MR and MORES Activities, herewith is “The President’s Report” (https://drive.google.com/.../1SN11dmFcemoIJ2Hwdl4.../view...). Feel free to connect with @Secretariat MORES for further info or any inquiry on this report.

And in our efforts to continuously  provide you with more MR updates, attached also is the 2025 Trends published in the Research World 2025 Trends - Research World (https://researchworld.com/hot-topics/trends-for-2025) and shared to us by ESOMAR as one of its active Association Partners. These trends were based on a STEEP analysis of the Social, Technological, Economic, Ecological, and Political drivers of change. This list can surely trigger more thinking and conversations especially as we contextualize and understand these in the Philippine scenario. Nonetheless, as MR leaders and practitioners, we should consider these as we plan for the years ahead.

Again, from the bottom of our hearts, sending you our sincerest “Thank You!”. May the spirit of love, friendship, sharing and caring during these holidays be with you through and through, all year long! Enjoy the holiday break!

Congratulations to the Newly Elected MORES Board of Directors

We are pleased to announce the 5 new members of the MORES Board of Directors 2025. Congratulations to our newly elected board members!

MORES COMELEC would like to thank everyone who attended the GMM, the members who voted via absentia, those who nominated proxies to ensure their votes were counted and the proxies who stepped in to accommodate these requests.

We hope for your continued support as we move forward into 2025.

MORES 4th General Membership Meeting, Elections and Year-End Party

We are excited to invite you to our 4th General Membership Meeting, BOD Elections and Year-End Party on December 5, 2024, from 4:00 to 7:00 PM at ACE Hotel and Suites, Kapitolyo, Pasig City.

You can now register through this link: https://forms.gle/TwonKpaiHjHY7taT8 or scan the QR code in the poster.

MORES Members are free to attend. Non-members are welcome to join with a minimal fee of Php 1,800.

Exciting product giveaways await! Thanks to our gracious product sponsors…

     Pascual Lab: OraCare, Poten-Cee Zinc, Poten-Cee+C

     Del Monte: Potato Crisps, Canned Pineapples, Juice

     Lysol

For any concerns or queries, please don’t hesitate to contact us.

Thank you and we look forward to seeing you there!

MORES Practical Marketing Research Advanced Training

Unlock New Levels in Marketing Insight and Concept Development! 

We’re excited to announce AHA! An Insight and Concept Development Workshop—a PMR Advanced course, designed for executives and managers in brand, marketing and MR practice.

In this focused workshop, you’ll dive deep into proven methods in unearthing insights and transforming them into relevant and meaningful ideas and concepts.

Ready to make an impact? Sign up now to elevate your brand strategies with meaningful insights: https://forms.gle/sVDt3ckxpnPatXeC8

MORES Membership Engagement Activity

Calling all from the market research community! Let’s roll up for an evening filled with strikes, spares, and meaningful connections. Join us not only for some friendly bowling competition but also for a heartwarming art exhibit showcasing artworks created by cancer patients from Bahay Aruga.

 Date: Nov 26, 2024

 Location: Paeng’s Bowling Center, Eastwood, Libis, Quezon City

Spread the word and see you there! Use the QR code to register.

ESOMAR Asia Pacific 2024

Excited to announce ESOMAR’s Asia Pacific 2024 Conference, on 6-8 November in Bangkok. 

This year’s conference will focus on the future of insights on a global scale. Ignite! by ESOMAR will converge innovation, influence, and insight, connecting you with regional leaders and professionals.  Engage in sharing, exchanging, and exploring the latest insights and breakthrough technologies. 

Ready to dive into Ignite! Asia Pacific 2024? Secure your spot now  https://lnkd.in/gAByrNZn

You may also get in touch with MORES for further details and availment of discounts @secretariat.mores@gmail.com.

#ESOMAR hashtag

#ESOMARAPAC24

CX/UX Event: Elevating CX/UX with Research

We are excited to invite you to our upcoming event, Elevating CX/UX with Research for a Seamless Customer Journey, happening on October 22, 2024, at 9 AM at Cafe Lyon, Shangri-La Plaza Mall.

This exclusive event is designed for MORES members and promises valuable insights into enhancing customer experiences through research-driven strategies.

Scan the QR code to register!

For more information, please refer to the attached poster or contact us at 

secretariat.mores@gmail.com or 0945 108 9627.

We look forward to seeing you there!

MORES Calendar of Activities (Sep-Dec 2024)

Join us for an exciting Q4 of 2024!

Together, we’ll finish the year strong with events, updates, and opportunities to connect and make a lasting impact.

Let’s make the most of these final months—your involvement makes all the difference!

See you!

MORES Practical Marketing Research Training 2024

We are excited to introduce our distinguished speakers for the upcoming

MORES' Practical Marketing Research Basic 2024 Training!

Join us on August 29 and 30, 2024, from 9:00 AM to 5:00 PM at ACE Hotel and Suites, Kapitolyo, Pasig City.

Don't miss this opportunity to learn from the best in the industry. Click the link to register https://forms.gle/QE8tVqAa2oxZC3b37 or scan the QR code in the attached poster.

For more information, please refer to the attached poster. Should you have any questions or concerns, feel free to contact us at secretariat.mores@gmail.com or 09451089627.

Thank you and we look forward to seeing you there!

MORES Practical Marketing Research Training 2024

We are thrilled to invite you to join us for a face-to-face session of MORES' Practical Marketing Research (PMR) Basic Training on August 29 and 30, 2024, at ACE Hotel and Suites, Pasig City.

SAVE THE DATE and learn from seasoned practitioners in the industry!

To register, click the link: https://forms.gle/QE8tVqAa2oxZC3b37 or scan the QR code in the attached poster.

For more information, please refer to the attached poster. Should you have any questions or concerns, feel free to contact us at secretariat.mores@gmail.com or 09451089627.

Thank you and we look forward to seeing you!

MORES Online Research Guideline Cascade

We invite you to attend the MORES Online Research Guideline Cascade on June 27, 2024, from 2:00 to 4:00 PM via Zoom.

Registration is now open! Please secure your spot by registering through this link: https://forms.gle/zcQD1NfdcdegDxoV6

*Please disregard if already registered

Please note that this event is exclusive to current registered MORES members only.

Should you have any queries or concerns, please do not hesitate to contact us at 

secretariat.mores@gmail.com or 09451089627.

Thank you and we look forward to seeing you!

MORES 2nd General Membership Meeting

Mark your calendars for the upcoming MORES' 2nd General Membership Meeting (GMM) on June 20, 2024 (Thursday), from 2:00 to 4:00 P.M. at the Demoiselle Room, Marquis, BGC, Taguig City.

To secure your spot, please register using this link:

https://forms.gle/rEqsRPpojrguwtS19

*Please disregard if already registered

Admission is FREE for ALL CURRENT MORES Members.

Non-members will be charged a minimal registration fee of Php 1,500.00.

For inquiries, please contact the Secretariat at  secretariat.mores@gmail.com or 09451089627.

MORES Updated New Code of Ethics Briefing

Save the date for the MORES Updated Code of Ethics Briefing on June 6, 2024, from 2:00 to 4:00 PM via Zoom.

Registration is now open! Please secure your spot by registering through this link:   https://forms.gle/1xyMDSg5tsQ3oYA17

*Please disregard if already registered

Please note that this event is exclusive to current registered MORES members only.

Thank you and we look forward to seeing you there!

For inquiries, please contact the Secretariat at  secretariat.mores@gmail.com or 09451089627.

MORES ASC Cascade: The New Code of Ethics

We invite you to attend the MORES' ASC Cascade: The New Code of Ethics on April 25, 2024, from 2:00 to 4:30 PM via Zoom.

Registration is now open! Please secure your spot by registering through this link: https://forms.gle/aoJ5qPTLMkuLbaxk6

*Please disregard if already registered



Please note that this event is exclusive to current registered MORES members only.

Thank you and we look forward to seeing you there!

For inquiries, please contact the Secretariat at  secretariat.mores@gmail.com or 09451089627.

MORES Congress 2024: National Insights and Market Research Congress

Join us for the MORES Congress 2024: National Insights and Market Research Congress, happening from May 9 to 11 at Marquis Events Place, BGC.

Experience three impactful days of industry insights, networking, and innovation!

Don't miss out on this immersive experience where tradition meets innovation.

Reserve your slot now at www.morescongress2024.com.

See you there!

#MORESCongress2024 #ResearchReimagined

Induction of 2024 MORES Board of Directors led by Senator Win Gatchalian

Congratulations to our new set of Officers!

Meet the NOMINEES for the 7 vacant seats on the

MORES BOARD for 2024.

MORES' 4th General Membership Meeting, Election and Christmas Party

Hello MORES members and friends! We hope you are all well and enjoying the busyness of the last quarter

Sending you another invite for our MORES GMM 4, an afternoon of learning and a night of thanksgiving / year end celebration for a successful year of collaboration and sharing of insights about the research industry. With great honor and pride, we are also introducing you our ROSTER OF SPEAKERS who will talk about ROLE OF EMOTIONS in their respective fields. We all know that consumers are not always rational individuals and their emotions act as a source of information in their decision-making. Emotions are key indicators not only of individual purchase and usage BUT also the likelihood of continuing on the customer journey from selection to brand loyalty and inspiring others to take that journey as well.

For the whole duration of the event, we will also be having our Election of the new set of MORES Board of Directors. 

For attendance confirmation/registration, please use this link https://forms.gle/3MXDQZsmoMLbeZ389

*Please disregard if already registered

For inquiries, please contact the Secretariat at  secretariat.mores@gmail.com or 09451089627.

MORES' PMR Basic 2023

This year, MORES PMR is very glad to announce that the PMR Basic 2023 series will again be conducted face-to-face. This is to allow in-depth discussions and exchange which we feel is integral to the learning process. 

The course entitled "Grounding our Market Research" will be scheduled on November 9-10 at the ACE Hotel, Pasig City.  The course is designed to build stronger MR foundations particularly for our new practitioners. We will discuss market research tools, approaches and frameworks in order to allow and facilitate a more effective client-agency dialogue, particularly in drawing out business issues and decisions. 

The course rates will be as follows:

• Corporate Members - Php 11,200 (after 20% discount)
• Individual Members - Php 12,600 (after 10% discount)
• Regular Rate - Php 14,000

For more information/registration, please reach out to MORES Secretariat or register by clicking the poster or this link: https://forms.gle/4Hut1wexnqSxSvH78

Click here to view the detailed schedule.

MORES' 3rd General Membership Meeting

Meet our speakers for our upcoming MORES 3rd General Membership Meeting on September 21 (Thursday) at 2:00-4:00pm via ZOOM. With the topic "From Talk to Action: Journey to Impactful Sustainability" our respectable guests shall talk about sustainability from different perspectives – government, corporate and market research. Plus, we will be showing clips from ESOMAR webinars with regional packaging insights and sustainability experts from Danone and Lazada Group. 

Let us make our campaign for sustainability truly impactful and meaningful. See you there!!!

Click the link to register: https://forms.gle/zd5587ZkMs7arcTb9

*Please disregard if already registered

For inquiries, please contact the Secretariat at  secretariat.mores@gmail.com or 09451089627.

MORES' PMR Advanced course: A move towards a SMARTER PERSPECTIVE

We are thrilled to announce the highly esteemed speakers who will be gracing the upcoming MORES PMR Advanced on

August 4, 2023 (Friday), from 9:00 am to 4:00 pm. The event will feature an exceptional lineup of experts who will inspire you.

To secure your spot, kindly register by clicking on the following link: https://forms.gle/8yoYERAaeBSMn4AA8.

Don't miss out on this incredible opportunity to expand your knowledge and network with industry professionals. We anticipate an engaging and enlightening event that will leave you with valuable insights to enhance your professional journey.

Thank you for your continuous support, and we eagerly look forward to seeing you at the MORES PMR Advanced training!

ESOMAR - Your invitation for the Amsterdam Congress and

the Associations Leaders Summit

The ESOMAR (European Society for Opinion and Market Research) is inviting the MORES members to the upcoming ESOMAR Congress in Amsterdam, on September 10 - 13, 2023. They have lined up exciting sessions, workshops and panel discussions aimed at "charging up" the market research industry.

Here are some must-see presentations you won't want to miss:

• Making Relationships Count. Quantifying the human-centric factors driving business success, Jami Guthrie, Vice President, Consumer Insights at McDonald's, Manila Austin, PhD, VP, Global Head of Research Innovation at C Space, and Peter Fader, Professor of Marketing at The Wharton School.
  

• Self(Ish): Redefining Motherhood As A Transformational Journey, Not A Role, francky david, Global Consumer & Health Care Professional Insights Manager - Nestlé Nutrition at Nestlé, and Nathalie Coste, Founder of Lovebrands.
  

• Creating the Beauty Insights that Move Africa. AfriLab: How mobile digital communities are co-creating the future of beauty experiences across the continent, Kambe Mwaba, Head of Evaluation Intelligence at L'Oréal Sub-Saharan Africa, and Christine Laurenssen, Business Director Africa at MDI (Mobile Digital Insights).

• Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale? A research framework for meta-analysis of video ads by combining machine learning and human encoding, Minh Nguyen, Senior Marketing Research Manager, Google Japan.

The ESOMAR Congress offers a unique opportunity to network and learn from industry experts.

For more information, please visit their website through this link https://rb.gy/ieog5.

MORES' 2nd General Membership Meeting Invite

Join MORES' 2nd GMM on June 22, 2023 (Thursday), 2:00 to 4:00 P.M. at Crowne Plaza, Ortigas, Pasig City.

Please be advised that admission is FREE for ALL CURRENT MORES Members and a minimal registration fee of

Php 1,000.00 will be charged for non-members. 

NOTE: No cancellation, no refund once payment is received.

Should you have any questions or concerns, please do not hesitate to contact us.

Thank you and see you on June 22!

MORES' 1st General Membership Meeting

Join MORES' 1st GMM on April 13, 2023 (Thursday), 2:00 to 4:00 P.M. at Crowne Plaza, Ortigas, Pasig City.

Please be advised that admission is FREE for ALL CURRENT MORES Members and a minimal registration fee of Php 500.00 will be charged for non-members. 

Should you have any questions or concerns, please do not hesitate to contact us.

Induction of 2023 MORES Board of Directors led by PSA Usec. Dennis Mapa.

Congratulations to our new set of Officers!

We are pleased to announce the 6 new members of the

2023 MORES Board of Directors

The COMELEC would like to thank everyone who attended the MORES GMM, Elections & Christmas Party,  those who voted remotely/in absentia, those who nominated proxies to ensure their votes would be counted, and the proxies who went out of their way to accommodate the request. The success of the election is all thanks to you! 

Let us all extend our Congratulations to the new board members, and we sincerely hope that you will continue to support MORES this 2023.

Happy Holidays everyone! 

Your COMELEC (Berna, Nonoy, Caloi, Mikee)

Meet the NOMINEES for the 6 vacant seats on the

MORES BOARD for 2023.

MORES Honorary Members

Let us welcome the MORES Honorary Members presented during the 2nd GMM last July 28, 2022.

MORES MetaView of Consumers and Shoppers in the P2Y

We would like to express our sincerest gratitude to our Data Partners who shared some pieces of their great work.

We hope for the continued support of everyone to various MORES activities.